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Colin Theng, president of the Psoriasis Association of Singapore

The campaign by the Psoriasis Association of Singapore is called PSingapore, and is based on the unusual spelling of the word psoriasis and the distinctive silent P. (NSC), and President of the Psoriasis Association of Singapore (PAS).

Colin Theng, president of the Psoriasis Association of Singapore 2

30,000 Likes On Social Media As Campaign Goes Viral

30,000 Likes On Social Media As Campaign Goes Viral